The basic principles of the brand's design were determined from the very first raincoat, personally sewn by the founder of SHU, Andrey Kravtsov. Laconic cut, solid «natural» colors, no prints and logos on the outer parts of the clothes. Each detail has a specific function; for each line, we select the best suited materials and accessories. Thus, we strive not only for versatility, but also for the durability of clothing, which is also a step towards sustainable development.
