–10% discount on the first order with WELCOME promotion code for goods without discounts

–10% discount on the first order with WELCOME promotion code for goods without discounts

–10% discount on the first order with WELCOME promotion code for goods without discounts

–10% discount on the first order with WELCOME promotion code for goods without discounts

–10% discount on the first order with WELCOME promotion code for goods without discounts

DESIGN
WHEN WE TALK ABOUT DESIGN, WE ALWAYS MEAN SOMETHING SOLID THAT EMBODIES THE PHILOSOPHY OF THE SHU BRAND. WE WANT TO REFLECT OUR VALUES ​​NOT ONLY THROUGH THE DESIGN OF CLOTHES, BUT ALSO THROUGH THE DESIGN OF OUR STORES AND EVEN THE INTERIOR OF THE OFFICE — WE STRIVE TO CREATE A SPECIAL LIFESTYLE WHERE SIMPLICITY OF FORM AND FUNCTIONALITY COME FIRST.
The basic principles of the brand's design were determined from the very first raincoat, personally sewn by the founder of SHU, Andrey Kravtsov. Laconic cut, solid «natural» colors, no prints and logos on the outer parts of the clothes. Each detail has a specific function; for each line, we select the best suited materials and accessories. Thus, we strive not only for versatility, but also for the durability of clothing, which is also a step towards sustainable development.
SHU flagship store in Moscow at Chistoprudny Boulevard, 16
INTERIOR
All SHU brand stores are united by the same idea and style. They all share a certain approach to space — we strive to fill it with light and to use stainless steel elements and custom furniture. But it is also important for us to emphasize the individuality of each store. For example, to reflect the sustainable concept of SHU ARCHIVE store, we made the interior details from plastic lids and terrazzo slabs which were left over by the manufacturer from other projects.
SHU flagship store in St. Petersburg at Liteyny Avenue, 61
MATERIALS
We produce several thematic lines and for each of them we select the main material that is suitable for its functional characteristics. Comfortable 100% cotton, heavy-duty, durable denim, eco-friendly DuPont ™ Sorona® insulation and membrane fabrics for the waterproof outerwear line.
We work with DuPont ™ Sorona® and use insulation which can be recycled and then used to manufacture a variety of everyday items. DuPont ™ Sorona® material is considered one of the best alternatives to natural down — it is lightweight, retains heat well, and after compression, it quickly returns to its original shape. We also use high-quality Japanese Sun Grip accessories.
Fiber insulation DuPont™ Sorona®