2019 is the beginning of the international distribution of SHU. We participated in several exhibitions including Italian Pitti Uomo, SEEK in Berlin and CIFF in Copenhagen, where we received multiple orders, and as a result, the brand started to be presented in more than 100 stores around the world. Among the countries presenting SHU were Germany, Italy, the Netherlands, Denmark, Sweden, Japan and others. The same year, together with distributors from Italy and Germany, we opened pop-up stores at Corso Di Porta Ticinese in Milan and in Bikini concept mall in Berlin.
In November 2019, we opened the first SHU flagship store in St. Petersburg on 61 Liteiny prospekt. This has been the largest SHU store so far.