Models for this campaign were real inhabitants of Berlin, who, being in their usual surroundings, reflected our vision of the collection. The photo shoot took place in the eastern part of Berlin, where we were able to show how SHU clothes could look in everyday life — Berlin architecture, simple residential areas and small coffee shops became the perfect background for our raincoats and jackets.
Models: Gils, Rob, Maria, Alexia, Lina, Nico
Art Director: Valery Nevin / Dogs of Passion
Director of photography: Artyom Emelyanov
Photo: Leonid Sorokin
Style: Ildar Iksanov
Producer: Mikhail Khusainov