SHU IS A RUSSIAN CLOTHES BRAND WHICH COMBINES PRACTICALITY AND MODERN DESIGN. THE FAST PACE OF MODERN LIFE OF CREATIVE PEOPLE, WHO NEED ALL-PURPOSE TOWN CLOTHES, BECAME OUR INSPIRATION. EVERY SINGLE DETAIL IN OUR MODELS IS THOROUGHLY DESIGNED WITH REGARD TO COMFORT.
In every model we use membrane fabric, which provides it with waterproof and breathable characteristics. In our models we prefer accessories of SBS Holdings. As an insulation material for our winter collections, we choose Sorona DuPont fiber. This is a lightweight synthetic insulator which gives a perfect shape to our jackets, and also dries quickly after washing. Animal products are not used in our clothes production.
On the outer part of the raincoats and jackets we don't use SHU logo. We appreciate minimalism and consider it our important feature. Before production startup we devote a great deal of attention to every colour proof. Every colour is pithy and profound and we enjoy combinating different colour shades between lining and various jacket models details. Last year we started renovation of the whole brand identity.
BRAND WAS FOUNDED BY ANDREI KRAVTSOV IN 2012 IN SAINT PETERSBURG. THE FIRST STEP WAS THE CREATION OF THE RAINCOATS, WHICH WERE DESIGNED IN HIS OWN STUDIO. NOWADAYS THE BRAND HAS GONE A LONG WAY FROM PIECE SEWING TO MASS PRODUCTION OF SEVERAL OUTER GARMENT MODELS AND ACCESSORIES BASED ON TECHNOLOGICAL FABRIC AND MODERN APPROACH TO PRODUCTION. VISIT SHU STORES IN MOSCOW, SAINT PETERSBURG AND EKATERINBURG.