THE PLAYLIST BY ANDREY KRAVTSOV,
THE CREATOR OF THE SHU BRAND

Photo: SHU

MUSIC FOR SHU HAS ALWAYS BEEN A GREAT SOURCE OF INSPIRATION, SO WE DO PAY SPECIAL ATTENTION TO IT. THERE WAS A VINYL PLAYER IN OUR FIRST STORE, AND NOW, EVERY SEASON WE UPDATE PLAYLISTS, PICKING UP FRESH, CATCHY, INTERESTING AND SOMETIMES EXPERIMENTAL MUSIC.

WE DECIDED TO START TALKING ABOUT OUR FAVORITE ALBUMS THAT HAD A HUGE IMPACT ON US, AND THE FIRST PLAYLIST IS A SELECTION BY ANDREY KRAVTSOV, THE CREATOR OF THE SHU BRAND.

ANDREY KRAVTSOV ON HIS COLLECTION:

BEFORE I WANTED TO DEVOTE MY LIFE TO MUSIC, BUT IT TURNED OUT SO THAT I DEVOTED IT TO ANOTHER AS IMPORTANT THING TO ME - THE SHU BRAND. THEREFORE, I MANAGE TO RELEASE THIS ENERGY OF MUSIC BY COLLECTING VINYL: THIS IS MY WAY OF EXPLORING MUSIC AND THE PATH TO DEEPER UNDERSTANDING OF IT.

For several years I have collected about 250 records and each of them is a special story. I collect vinyl from the 60s - 80s and sometimes from the 90s, dating back to the times when music was recorded only in this way. In my collection there are many records of the first press, that is, the first edition released in the year the album was recorded - these are especially valuable and rare editions. I try to find them on my trips or buy on discogs.com.

EVERY TIME WHEN I ASK MYSELF: “WHY DO I NEED ALL THIS?”

I play a record and everything clicks into place: this is the best sound that only could be and a special feeling overwhelms me at the moment. This is not only a tribute to the artist, but also a tribute to the music itself.

12 MOST ICONIC SONGS FROM PERSONAL VINYL COLLECTION:

LED ZEPPELIN
NOBODY'S FAULT BUT MINE

PRESENCE (1976)

This is the seventh Led Zeppelin album, which was recorded after the Robert Plant’s accident. No one knew if he could ever walk again, so the album turned out to be so emotionally powerful. I love Led Zeppelin for their breakthrough and dynamic sound, in which I feel special "brutal" energy, that always cheers me up. I found this record in Tokyo, it is a Japanese edition of the album that makes this vinyl so special. Japanese editions have significant aesthetics for collectors. They differ not only in sound quality, but also in the quality of the cover itself. In addition, in Japanese edition there are always more illustrations, different inserts with posters and lyrics, and other interesting stuff.

On the cover and inside the album itself there are 10 photos, where a black obscure object can be seen. This is probably why the album is called "Presence".

PINK FLOYD
FEARLESS

MEDDLE (1971)

I have not chosen the most popular song from the album, but for me this is one of my favorites. I like its “flow” and the sound of the guitar. I like listening to this song on the go, when I'm driving a car out of town. It gives a special feeling of peace and harmony.

CAN
VITAMIN С

EGE BAMYASI (1972)

I got to know the works of the German band CAN just a couple of years ago, when I came across this album in the New York vinyl store “Rough Trade”. I just liked the cover and decided to find them in iTunes. After listening to the first two songs, I realized that I like this madness coming from them. All the songs in the album are recorded in different styles, but this is the Vitamin C song that I consider to be the best. It has such an awesome drive, despite its instrumental minimalism.

KING CRIMSON
EPITAPH

IN THE COURT OF THE CRIMSON KING (1969)

While in Tbilisi, I always drop in a small market to see a music enthusiast and local record seller, who has been bringing vinyl from the USA for many years. It was he who introduced me to their works, saying: "King Crimson is even better than Pink Floyd!" I was intrigued, and only later I realized that all my youth I would listen to the Mars Volta band, inspired and originated from the works of King Crimson.

MORPHINE
BUENA

CURE FOR PAIN (1993)

In St. Petersburg there is the Fonoteka store where, thanks to my friend Ilya, I constantly learn about new bands, one of them was Morphine. Since then I tend to listen to this record, and the Buena song is so powerful and cool that it was even one of the soundtracks for the Sopranos series.

LAUGHING CLOWNS
ETERNALLY YOURS

LAW OF NATURE (1984)

When I work at the studio in Moscow or Guangzhou, I like listening to the Memory Lane mixtapes on NTS radio. If I hear any song that I like but have no idea what it is, I use Shazam application. So I found some new artists for myself, including Laughing Clowns from Australia. At once I ordered their album on discogs.com, the site where everyone can sell their records worldwide. By the way, this album was sent to me from Canada.

MIND RODRIGUEZ
CRUCIFY YOUR

COLD FACT (1970)

Sixto Rodriguez was a very famous musician in South Africa, but all of a sudden he vanished into thin air for everyone. It was believed that he died thirty years ago, but two fans of his work decided to conduct their own investigation, where they found out that Rodriguez was still alive. This is an incredible and inspiring story was set out in the movie Searching for Sugar Man. If you haven’t watched, it is definitely worth, but before that, make sure you played the Cold Fact album.

MCDONALD AND GILES
BIRDMAN: BIRDMAN FLIES!

MCDONALD AND GILES (1971)

This is one of my best and most expensive records. Thanks to it, I got reassured why I am collecting a vinyl collection. I got goosebumps when I played the record and heard the sound quality. This album was recorded by Ian MacDonald and Michael Giles from King Crimson. The album was released in a limited edition, so it was very difficult for me to find it. But I was lucky!

TOP DRAWER
SONG OF A SINNER

SOLID OAK (1972)

This band from a very small American town recorded only one album with a circulation of just 500 copies.

They did not become as popular as they deserved, but after a while their work was nevertheless recognized and their album was reissued. This is an incredibly beautiful album with a outstanding guitar solo that sinks into everyone’s heart.

TIM BUCKLEY
PLEASANT STREET

GOODBYE AND HELLO (1967)

Sunsay told me about Tim Buckley when I was still living in St. Petersburg. But only after a while I came across this record in the Fonoteka store. Pleasant Street is an emotionally powerful song that I think speaks of Tim Buckley as one of the best musicians in the world.

LOVE
AUGUST

FOUR SAIL (1969)

I think that at the time of The Beatles many talented musicians, including the American band Love, went unfairly unnoticed. Despite the fact that they were unpopular, they were highly appreciated by critics. Their contribution to the history of rock music is considerable. Ilya from the Fonoteka store in Petersburg introduced me to the work of the Love.

JOHN LENNON
MIND GAMES

MIND GAMES (1973)

This song reflects the ideology of pacifism perfectly well, for John Lennon it was always the main direction in his art form. I listened to this album when I was in New York and fell into the spirit of that time and got deeply the John Lennon’s life and art.

I think this song is the best ending to my playlist because it speaks of love and peace. As we all know - these are the most important things in the Universe.