S H U MATERIALS




DEVELOPING AND MAKING EACH MODEL OF CLOTHING SHU, WE STICK TO SOME SPECIAL PRINCIPLES. HIGH QUALITY, TECHNOLOGY AND FUNCTIONAL DESIGN IS THE BASIS OF ALL OUR COLLECTIONS. EVERY NEW MODEL GOES THROUGH SEVERAL STAGES OF PRODUCTION WHERE WE THINK OVER ALL THE DETAILS, COLORS AND TEST EACH PRODUCT. QUALITY STANDARDS & HIGH TECHNOLOGY OF MATERIALS ARE THE THINGS THAT REMAIN UNCHANGED. WE USE DUPONT SORONA INSULATION AND MEMBRANE FABRIC.

Membrane fabric protects from wind, rain and wet snow thanks to its "breathing" properties. Millions of fabric pores are so small that they do not allow moisture to get through, but at the same time they are too large to hold steam from the inside. So that is how we get waterproof clothes in which you will never feel hot. Each product has high quality indicators - waterproof properties of jackets and down jackets from 8000 to 10000 mm of water column, and their water vapor transmission from 3000 to 5000 g / m².


The hydrophobic properties of the membrane are achieved through special process of impregnation and lamination of the upper layer of the base fabric. For the base we use only high-quality synthetic fabrics: durable and light nylon or polyester.


Every season we work on making the quality of the membrane better, so the classic SHU models appear in new collections in their updated versions. We are keeping up with all the latest technologies in order to adapt and apply them in our production as soon as possible.

UNIQUENESS OF SHU PRODUCTS IS ALL ABOUT ATTENTION TO DETAILS — WE TAPE SEAMS WITH SPECIAL SEALED TAPE, USE WATERPROOF ZIPPERS AND TAKE CARE OF PRODUCT FLEXIBILITY. NUMBER AND LOCATION OF POCKETS, DEPTH OF INSULATED HOODS, LENGTH OF CUFFS, HEIGHT AND DENSITY OF COLLARS — WE THINK IT ALL THROUGH BASED ON THE DESIGN OF A PARTICULAR MODEL.


МWE DO NOT ADD EXTRA DETAILS — EACH OF THEM HAS ITS UNIQUE FUNCTION. THEREFORE THE DESIGN OF SHU CLOTHES ALWAYS REMAINS MINIMALISTIC AND UNIVERSAL.

We pay special attention to the ethics of production, so we do not use goose down. The insulation is the innovative DuPont Sorona material, which has several advantages over animal-derived fillers.


Our products were created with the assistance of the scientists who created bio-down based on plant materials that contains 37% of corn-derived natural ingredients. Bio-down is produced by natural fermentation, which can significantly reduce production waste, as well as the adverse impact of polymeric materials on the environment. It is environmentally friendly, hypoallergenic, flexible and easy to use. This modern material perfectly holds its shape and quickly recovers after compression which is an important indicator of the high insulation properties.

IN REVERSIBLE JACKETS WE USE THE DOUBLE-FILLING TECHNOLOGY, SO THAT MAKES THE JACKET BE WARM ON BOTH SIDES AND GIVES IT A UNIQUE SHAPE. THE EXTERNAL SIDE IS FILLED WITH BIO-DOWN, THE INTERNAL ONE IS SEAMLESS STRIPS THAT MAKE THE SILHOUETTE MORE CONCISE AND DIRECT.


IT’S PERFECT TO WEAR EVERY DAY, THE FILLER MAKES IT LIGHT — EVERY MODEL'S WEIGHT IS REDUCED TO THE MINIMUM FOR MAKING PEOPLE FEEL COMFORT AND FREEDOM OF MOVEMENT. IT DOES NOT PILL OVER THE TIME, DOES NOT LOSE ITS HEAT-INSULATING PROPERTIES AND DOES NOT LEAVE THE “EMPTY SPACES” AS IT TENDS TO HAPPEN WITH NATURAL DOWN. EACH WINTER SHU MODEL IS DESIGNED FOR THE TEMPERATURE LIMIT FROM 0 TO -20 / 25C, DEPENDING ON PERSONAL HEAT RESISTANCE OF A PERSON.

Our production site is based in China, where each model is tested in compliance of our own quality standards, and only after that it is sent to SHU company stores.

ALL SHU CLOTHES ARE DESIGNED IN RUSSIA AND CREATED WITH DUE REGARD TO DIFFERENT CLIMATE CONDITIONS HERE — IT IS SUITABLE FOR WARM WINTER AND FOR SEVERE WEATHER AS WELL. WE ARE AIMING AT CREATING COMFORTABLE AND TECHNOLOGICAL CLOTHES FOR CITY DWELLERS WITH A MINIMALISTIC MODERN DESIGN.